About this speaker
Ben Parr is the President and Co-Founder of Octane AI, the zero-party data marketing platform for Shopify and Shopify Plus merchants. He is an award-winning entrepreneur, investor, journalist and the author of best-selling book "Captivology: The Science of Capturing People's Attention".
Previously, Ben was the Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on technology, media, and startups. He sits on the board of directors at the Leila Janah Foundation. Ben is a member of Forbes 30 Under 30 and an alum of Northwestern University.
About Octane AI:
Octane AI is the zero-party data marketing platform for Shopify and Shopify Plus merchants. Octane AI’s patented conversational technology enables thousands of merchants to collect zero-party data and leverage it for personalization at scale across their website, email and SMS. Ultimately, brands using Octane AI see an increase in sales conversions, opt-ins, AOV and LTV. Elected the Best Storefront App by Shopify in 2021, Octane AI is helping brands build deep relationships with their customers and personalize the shopping experience.
