How to Build a Knock Out Customer Retention Plan [case study]
A Talk by Oliver Spark (Founder of Sweet Analytics, Sweet Analytics)
About this Talk
The session will put retention metrics into the context of how to deliver your overall growth target.
Focusing on the need for every business to have a customer forecasting model, listeners will learn that they cant exist without a model and the metrics that are needed for retention and why they matter.
To reveal all this we’re going to be exploring the lessons Oliver’s learnt throughout this career – most notably his 6 years growing the UK’s super successful The White Company from £6m to £50m in annual sales.